• Campaigns

    Up to 95 percent of Global Fund financing comes from donor governments. In other words, taxpayer money is directly supporting the men, women and children living with AIDS, tuberculosis and malaria in more than 140 countries.

    In order to thank the citizens of donor countries for their support while at the same time raising the awareness of the general public about the response to the three diseases, the Global Fund has run several campaigns.

    #thebigpush (2012)

    The Global Fund, in collaboration with the Huffington Post, launched #thebigpush to raise support for “the big push” needed to achieve global health goals that are within our grasp. The campaign centered around a series of black-and-white portraits of people – both famous and not – holding key messages embodying their hopes and ambitions for global health.

    BornHIVFree (2010)

    The BornHIVFree campaign aimed to focus public awareness on the fact that the virtual elimination of mother-to-child transmission of HIV by 2015 was possible – if the Global Fund secured the necessary financial support.

    Running for five months between May and October 2010, the multimedia campaign gathered more than 700,000 online signatures in support of its work which were presented to UN Secretary-General Ban Ki-moon, and delegates to the Global Fund’s Third Replenishment in New York, where donors made their pledges to their Global Fund for the 2011-2013 period.

    The campaign was initiated and supported by the Global Fund’s Ambassador for the protection of mothers and children against AIDS, Carla Bruni-Sarkozy, and gathered 20 million responses and 250 million views. It was supported by partners including Amy Winehouse, Sir Paul McCartney, Jean Paul Gaultier, Tiffany & Co, JCDecaux, Bono, YouTube, Google, Orange, and ELLE magazine.

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    Access to Life (2008)

    In Access to Life, nine Magnum photographers portray people in ten countries around the world before and four months after they began antiretroviral (ARV) therapy for AIDS. Here are faces, voices, and stories representing those millions of people who by now would be dead if not for access to free ARVs – people who are living with HIV, working, caring for their children, and experiencing the joys and struggles of being alive. But there are also the stories of those for whom treatment came too late or where TB or other diseases brought their lives to an end – showing how the fight to bring access to AIDS treatment is a difficult one, often filled with setbacks as well as success.